10 Years ago, I was at a conference for internet marketing. This was when Twitter was in its infancy and frankly, it was really hard to use.<\/p>\n\n\n\n
I met one of the premier marketers at the time. Throughout our discussion, Twitter Search App options kept coming up.<\/p>\n\n\n\n
He told me that there was ONE thing that I should be watching over the next 10 years with regard to social media.<\/p>\n\n\n\n
It\u2019s 2025 now, and it turns out that what he said was EXACTLY on point.<\/p>\n\n\n\n
But we\u2019ll get to that in a bit.<\/p>\n\n\n\n
Throughout the evolution of Twitter, thousands of apps have come and gone. Every single feature has been pulled out, optimized, and attempted to turn into an application.<\/p>\n\n\n\n
Thanks to Twitter\u2019s API, this was really easy. Due to the nature of search, and the mathematical difficulties with optimal search tooling, it was hard to find an app that could actually search better than Twitter\u2019s default options.<\/p>\n\n\n\n
However, since then there are applications that are specifically designed to make searching Twitter much easier, more efficient, and automated vs. Twitter\u2019s core option.<\/p>\n\n\n\n
There are basically two wasy to Search twitter without using a 3rd party app. You can use twitter\u2019s default search options, or the Advanced search<\/p>\n\n\n\n
Default search is performed on Twitter by just using the search bar. We won\u2019t belabor what a search bar is or how it works, but for the sake of this article we will cover how it relates to Twitter.<\/p>\n\n\n\n
The default search in Twitter will allow you to search manually one search a time. After you search, you will be given a screen with mixed results of hashtags, people, news, and other categories.<\/p>\n\n\n\n
You will then be able to drill down<\/p>\n\n\n\n
The advanced search functionality lets you specify a lot more criteria for your Twitter search term. You can search by user, search by mention, search hashtags, or even add geolocation.<\/p>\n\n\n\n
This is much more accurate and useful than the default search. You will have to manually do this search every time you want to check for updates or get fresh results.<\/p>\n\n\n\n
The problem with both of Twitter\u2019s search options are that it requires you to go through a series of multiple steps, sift through multiple pages, and re-submit your search manually every single time.<\/p>\n\n\n\n
We believe Twitter likes to increase page count, and provide more opportunity to see ad-friendly content by making you jump through hoops to use the searches.<\/p>\n\n\n\n
It also may be intensive on their APIs and technical infrastructure, so discouraging users from pinging the search servers may also be a reason.<\/p>\n\n\n\n
So, you don\u2019t want to manually search Twitter to find your leads, get content ideas, stay on top of your brand\u2019s perception, or manage other social media business processes.<\/p>\n\n\n\n
If that is the case, then you will likely be researching various twitter search app options to build out a more efficient toolset.<\/p>\n\n\n\n